CheckRun
SEO Audit On-Page

On-Page SEO Audit

A complete on-page SEO checklist for auditing any landing page or article. Covers title tags, meta, technical signals, content quality, and internal linking.

6 sections 24 items

Checklist preview

Title & Meta 4 items
  • Title tag is unique and under 60 characters
  • Title includes the primary keyword
  • Meta description is present and under 160 characters
  • Meta description matches page intent
Headings & Structure 3 items
  • Single H1 tag, relevant to target keyword
  • Header hierarchy is logical (H1 → H2 → H3)
  • No heading used purely for styling
Technical signals 6 items
  • Canonical tag present and self-referencing
  • Page is not blocked (robots.txt / noindex)
  • Structured data is present and valid
  • URL is short, lowercase, hyphen-separated
  • Page loads under 3 seconds on mobile (CrUX / PageSpeed)
  • No broken internal links on the page
Content quality 5 items
  • Primary keyword appears in the first paragraph
  • Content fully answers the search intent
  • No thin content or excessive repetition
  • Images have descriptive alt text
  • All images are optimized (format, size)
Internal linking 3 items
  • Page links to relevant internal pages
  • Anchor text for internal links is descriptive
  • No orphan page (at least one internal link pointing here)
Open Graph & Social 3 items
  • og:title is set
  • og:description is set
  • og:image is present and 1200×630

Use this checklist before publishing a new page or as part of a periodic content audit. It covers the signals that matter for both rankings and user experience.

Who uses this

SEO specialists auditing client pages, content editors doing pre-publish checks, and developers doing technical SEO passes before a site launch.

How to adapt it

The checklist covers the common baseline. Extend it for your context:

  • Add “FAQ schema is present” for informational pages
  • Add “Page is in the XML sitemap” for newly published content
  • Add “Hreflang is set correctly” for multilingual sites
  • Remove the Open Graph section if you’re auditing pages where social sharing doesn’t matter

Workflow

Pre-publish: Run before a page goes live. Fail items become a task list for the editor or developer.

Content audit: Run on existing pages as part of a quarterly review. Save each run — you’ll have a before/after record when you re-run after fixes.

Client reporting: Export run history as CSV to include in an audit report.

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